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Chase Croft Resume_2023_05_08.pdf95.8KB

Time Boxed Case Study Examples

Below are a host of examples taken from take home assignments for companies. Each of these were time boxed to a certain time limit with no inside knowledge of the subject matter company chosen to do the case study on. These are strong examples of how I choose to - within a set time limit - write & convey my thoughts.

Build a 0 to 1 Product

✈️0 → 1 Product: Scheduling Tool for Remote Teams
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Duration: 6 hours

Case study for interviewer on creating a 0 to 1 product that makes it easier for remote teams to work together and schedule meetings

Improve an Existing Product

Discord : News FeedDiscord : News Feed
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Duration: 5 hours

Case study for interviewer on helping solve discovery for a B2C company. Chosen company was Discord which famously lacks a news / activity feed so designed what one might look like and what it would achieve.

Go to Market

Gather: Remote Work GTMGather: Remote Work GTM
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Duration: 5 hours

Case study reviewing if Gather should focus on building out new features versus thinking through more messaging / cohort building for their remote work product vs. conferences / social gatherings. Ultimately the marketing site as of July 2021 was made to reflect the changes suggested in the brief.

Tally

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Crunchbase / Linkedin / Website

Tally is a Series C (while I was there) Fintech backed by a16z / Kleiner Perkins / Cowboy Ventures. The team was around 80 people when I joined and scaled to around 130 people.

Tally's product was part 1) software that helped coach people how to get out of credit card debt and 2) a financial vehicle that was a revolving LoC (line of credit). The LoC transferred expensive credit card balances onto our cheaper line of credit which continued to absorb high APR % debt until you were debt free.

While I was there I worked on just about everything in the app:

  • Launching our second product, Tally Save
  • Platform (scalability, increased telemetry with Honeycomb, Implementing Iterable + Userleap)
  • Retention ( Relief Program, Building out our in app coach, AutoPay features)
  • Growth (Onboarding funnel optimization, branding / messaging, lifecycle, Launched our Partner API)

Main Learning:

🧠End to End Ownership - At a 100 person company launching a new product. You have to take responsibility for everything end to end. A product launch takes alignment between brand, marketing, design, engineering, etc. and you can’t think as a cog in a larger wheel.

Visualizing User's Journey out of Debt Duration:

🙏Helping users believe they can get out of debt

Good example of working with design on complex problems 🎨 👨🏻‍🎨

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Duration: 3 months

Making good on the promise of an in app coach that helped user's visualize their journey in getting out of debt. This feature was the #1 requested user feature and helped people contextualize their payments to get out of debt.

Building the Partnership API

🤝Building the Partnership API

Good example of highlighting technical solutions to Ops ⚙️

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Duration: 2 months

Due to the changes in iOS14, we were reaching new highs in marketing acquisition costs. We launched a partnership API which was able to achieve 3x lower CAC.

Tally Save: Launch & Onboarding Improvements

🚀Tally Save: Turning around the launch

Good example of Go to Market & rallying around short term metrics increase 📈

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Duration: 1.5 months

Tally Save was Tally's 2nd product designed to create a more frictionless way to start a relationship with Tally. After launching the product, performance was less than stellar and we launched a 6 week effort to 2x onboarding conversion.

Mischief

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Crunchbase / Linkedin / Website

Main Learning:

🧠How to sell

  • Selling game publishers to list on our platform
  • Selling users to join our Discord and build a community
  • Selling advisors to give me their time and advice
  • Selling investors
  • Selling people to take a chance and come work on my team

Walmart

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Crunchbase / Linkedin / Website

Main Learning:

🧠Strategy - Inside a company the size of Walmart. You can’t take purely a customer centric lens and expect to have traction. You have to be aware of the larger company goals, the motivations of those people running them, and figuring out the larger company’s advantages before entering a new market.

Jet (acquired by Walmart)

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Crunchbase / Linkedin / Website

Main Learning:

🧠Being Technical - This was my first formal role as a Product Manager. I was on a very technical product that handled pricing, catalog data integrity, and data ingestion for a site that sold 60M items that we scaled in 2 years (Amazon did that in 15). I learned to understand engineer’s motivations, how to go to bat for them, and how to do the dirty work to earn their respect (Kicking over a kafka stream / running scripts / getting intimately familiar with logging tools).

Consulting (KPMG & Capgemini)

There are way too many projects to recount here so I'll leave it to your imagination 😎

During my time in consulting I worked in:

  • Financial Services
  • Government
  • Energy
  • Consumer Products